Belinda Ewald-Middleton
British Columbia Ministry of Tourism, Arts, Culture and Sport
Destination Events Program: Practical Insights for Applicants
This session will provide a practical overview of the Destination Events Program, including program objectives, evaluation criteria, and key application requirements. Attendees will gain insights into what makes a strong application, how event impacts are assessed, and important considerations for demonstrating tourism and economic benefits. The session will offer actionable guidance to help eligible events across British Columbia strengthen their applications and better understand the competitive assessment process for this funding opportunity.
About Belinda Ewald-Middleton
Belinda Ewald-Middleton is a Senior Program Advisor in the Tourism Sector Strategy Branch at the Ministry of Tourism, Arts, Culture and Sport, where she supports tourism and visitor economy priorities across British Columbia. Her work focuses on program design and delivery, funding administration, and stakeholder collaboration to advance sustainable tourism growth. She brings extensive experience working with government and industry partners to deliver effective programs that support British Columbia's tourism and event sectors.