Branding with Purpose: Practical Tools for Fairs

Chrissie Bowker is the founder of CB Projects, a design-led brand studio that blends strategy, storytelling, and style into brands that connect. With over 25 years of experience, she's passionate about helping organizations uncover the heart of who they are and bring it to life in ways that inspire loyalty, connection, and growth.

At the BC Fairs workshop, Chrissie will guide members to understand what a brand really is—beyond logos and colours—and why it matters. She'll show how a strong brand can boost community connection, sponsorships, and attendance, and provide practical tools and exercises to help fairs and festivals clarify their unique identity. Participants will leave with easy-to-use takeaways they can apply right away.

Chrissie Bowker Projects, chrissiebowker.com